1. Lead the collegiate communications and publicity efforts.
2. Manage the official WeChat platform; oversee new media registration and approval.
3. Develop and implement press release strategies, coordinate media interviews, and foster media partnerships.
4. Develop and maintain the official Visual Identity system; lead IP branding and cultural product creation.
5. Plan and produce publicity campaigns for major college events.

1. Edit and revise daily news articles.
2. Develop and maintain the college's official websites (Chinese and English).
3. Translate, edit, and proofread collegiate publicity materials.
4. Develop and maintain overseas social media platforms.
5. Compile and archive key publicity materials.

1. Plan and produce multimedia promotional videos and collegiate image films.
2. Collect photographic and video materials for college events.
3. Develop and maintain short-video platforms.
4. Handle reports, newsletters, and information submissions for publicity purposes.
5. Coordinate internal communications and culture-building (bulletin boards, digital screens, etc.).